Design solutions are ‘just’ a means to an end. Designers should, first and foremost, design the raison d’être of their final intervention. For this, they need to build a personal vision based on their view of a future world. Curriculum This Master Class trains professional designers and other innovation professionals in the design method ‘Vision in Design’ (ViP). ViP is a method that forces you to design the idea underlying your design in great detail, before coming to a manifestation: What exactly is it that you want people to understand, experience or do? In a series of short lectures and exercises, participants learn about the main features and design principles of the ViP process. In this way, participants experience the power of building a personal and fine-grained vision on their design work. [youtube]https://youtu.be/mDKkiK-yy6w[/youtube] Learning objectives
During this master class, you will learn:

• understand the creative potential of the design method ViP;
• know how to build a perspective on a future world;
• be able to execute the ViP method in any given situation;
• look at design and innovation differently.

Content

• The Vision in Product design (ViP) method;
• Theories of aesthetics, semantics, and human-product interaction as they pertain to ‘designing for effect’;
• Framework for product design, service design, design-driven innovation and design for behavioral change.

Programme Programme Day 1 09.00 - 09.30 Welcome and coffee 09.30 - 10.00 Introduction - Who's who - Overview programme - Objectives - Expectations 10.00 - 11.30 General overview ViP method - Foundations - The ViP method - Successful cases, - Exercises 11.30 - 12.30 Case - Formation of groups - Domain setting - Start generating context factors 12.30 - 13.30 Lunch Location: Industrial Design Engineering 13.30 - 14.30 - Generation of context factors (continued) 14.30 - 15.30 ViP in practice: Guest lecture 1 A real life case in which ViP was applied, with an emphasis on mapping the context 15.30 - 16.30 - Structuring the context 16.30 - 17.30 - Defining and presenting statements - Each group presents her final statement (design goal) for the next day 17.30 End of the first day Programme Day 2 09.30 - 10.15 Introduction lecture Interaction & product qualities 10.15 - 11.30 Group work - Defining interaction & Product vision 11.30 - 12.30 ViP in practice: Guest lecture 2 A real life case in which ViP was applied, with an emphasis on defining and realising the intended effect 12.30 - 13.30 Lunch Location: The Porceleyne Fles 13.30 - 15.30 - Finalizing concepts in groups 15.30 - 16.30 - Presentation final concepts 16.30 - 17.30 Closure and drinks  Q&A Checking outcomes with expectations Drinks (till 18:00) Practical information Group Size: 10-16 participants Costs: € 950 ex VAT (€ 850 for members of BNO, KIVI IO, Design Management Network or HumanFactorsNL, € 750 for IDE alumni) Deadline: 14 March 2016 Click here to register Additional Book All participants receive a copy of Hekkert and Van Dijk’s book ‘Vision in design: a guidebook for innovators (2011, BIS publishers). How to prepare?
 Preparation for this master class includes preparing a personal introduction, bringing a domain to the class and reading one/two papers. Instructions will be send about one week before the workshop. The preparation will take approximately four hours. Materials
 The preparation material will be sent as a PDF by email. Participants will receive the ViP book at the beginning of the course. All materials provided are included in the course fee. After the course Two months after the course, a pre-set consultation time slot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class. Source: Delft University of Technology