Identifying and designing for enjoyable and meaningful experiences
Pieter Desmet, Professor Design for Experience, IDE, TU Delft Anna Pohlmeyer, Assistant Professor Design for Happiness, IDE, TU Delft
Emotions are fundamental to all design acquired and consumed by people. We are emotional only about the things and events that matter to us. This includes seeing, buying, using and owning consumer goods. Moreover, design has the ability to enable long-term happiness. Curriculum This MC hosts a mixture of (interactive) tutorials and workshops covering a selection of aspects of design for emotion and for happiness, including theory, measurement, and practice. Design approaches are introduced that are embedded in theory whilst remaining pragmatic and usable for designers. Participants deepen their knowledge of how product design elicits emotions, and of the influence of design on happiness. They gain hands-on experience by formulating design intentions that include emotional and happiness effects. [youtube]https://youtu.be/gQEhlV8BTLI[/youtube] Learning objectives
During this master class, you will:

• understand what emotions are and how design evokes emotions;
• understand how design can contribute to user well-being;
• use tools and techniques to implement emotion and wellbeing in design processes;
• implement these tools and techniques in design practice.

Content

• emotion and well-being related theory and research methods;
• design for emotion and well-being techniques and methodologies.

Programme Day 1 09.30 - 09.45 Registration 09.45 - 11.00 Introduction: Emotion-driven Design 10.45 - 11.15 Break 11.15 - 13.00 Workshop: Probing consumer emotions 13.00 - 14.00 Lunch 14.00 - 15.30 Workshop: using emotion date to formulate new propositions 15.30 - 16.00 Break 16.00 - 17.30 Introduction: Differentiating emotions   Programme Day 2 09.30 - 10.45 Workshop: creating emotion profiles 10.45 - 11.15 Break 11.15 - 13.00 Introduction: well-being driven design 13.00 - 14.00 Lunch 14.00 - 15.30 Workshop: design with well-being ingredients 15.30 - 16.00 Break 16.00 - 17.00 Debate: how to implement insights into business practice 17.00 - 17.30 Closing
Practical information Group Size: 10-16 participants Costs: € 950 ex VAT (€ 850 for members of BNO, KIVI IO, Design Management Network or HumanFactorsNL, € 750 for IDE alumni) Deadline for Registration: 03 October 2016 Book All participants receive a copy of the “Positive Design Reference Guide” (2015, TUD). All materials provided are included in the course fee. How to prepare?  Bring an example of a product or design that contributes to your personal happiness. After the course Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class. Click here to register Source:  Delft University of Technology