DRIVE WORKS 2021 - Food & Water Worksession

Sign up for the worksession of your choice for DRIVE 2021 - Food & Water! Read more about the programme below and sign up for your favorite choice. You can only pick one. If you pick more than one session, we'll take the liberty to place you in one of the two. If you pick all three, we'll place you in a random session.

After signing up, we will welcome you on 22 October from 10.00 - 13.45, in the Effenaar in Eindhoven.

Programme
10.00 walk in
10.30 DRIVE LIVE
11.45 DRIVE WORKS (Work sessions)
12.45 Lunch

The worksessions

Worksession 1: Unveil core uncertainties for the future of food by gaming
Rotterdam University of Applied Sciences: Justien Marseille & Anja Overdiek

Over the past five years, Creating 010 (RUAS) gained experience with designerly and other methods to collectively develop and train futures literacy skills, and developed an online method with gamification elements.

In this workshop we will work with this gamified method to explore possible futures of food.The hybrid session combines the interdisciplinary sharing of knowledge with activating creative capacity aimed at collectively working on possible futures. Data from previous game rounds with students and professionals will be used as input. The session is open for critical minds who dare to share their insights and who are open to explore uncertainties, resulting in an elaborated scenario framework. Results will be directly shared with the participants and used to further develop the methodology.

Please bring a tablet or laptop to the session!

Worksession 2: The Creative Industries and Food Science: collaboration and mutual influences. First views on a recent inventory
Wageningen University Research: Garmt Dijksterhuis and Maartje van den Belt, Embassy of Food: Chloé Rutzerveld

In this session we will present our approach to inventorying the links between the Creative Industry and Food Research and ask you for new input.
The Creative Industry can be broadly defined to span the range between industrial designers and artists using food, the Food Research to any type of food research with a human component, i.e. consumer food choice, sensory perception etc..
We created a plane spanned by two axes, one ‘art’ to ‘science’, and one ‘applied’ to ‘speculative’. Could you picture yourself and your work herein? We hope to find a broad audience who can present new insights and ideas concerning our inventory.

Worksession 3: Accelerating watertechnology innovations in a conservative market
Wateralliantie: Matthijs Plijnaar, Waterfure: Willem Baak, Embassy of Water: Anouk van der Poll

Objective: learnings for involving conservative markets in the development and adaptation of water technology innovations

Watertechnology innovations find it hard to get foothold in the agri/horticulture industry. An industry which is regarded as conservative when it comes to adapting innovations and only moving after regulations forces them to. How to get this (and other) markets involved in developing and adapting innovations without legislation forcing them to.

Two cases in different stages of development will be put forward to discuss bottlenecks and how these can be avoided. Experts from the creative industry are invited to share their ideas on how to get the agri/horticulture industries involved in the development of new innovations and speed up the adaptation process for innovations in those industries.