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CIRCO: Creating Value

  • CIRCULAR SOCIETY
  • DESIGN FOR CHANGE
  • TALK

Counteracting the loss of value opens up business opportunities. This forms the base of CIRCO. To create positive impact, it all starts with looking at where value is lost, and where it can be created in the process of developing and maintaining business, products and services.

These opportunities may lie in material- or product design-based solutions. However, if you want to make a positive impact on a large scale, you will have to start with looking for solutions inside the entire scope of a company, including all activities and relationships involved. Eventually it revolves around designing value circles: Systems through which well-designed products can easily circulate in society, can retain their value as long as possible and can easily be maintained, repaired and upgraded. These circles need to be designed as well, just like the essential design questions on material and product level. The circles of products, the circles of parts, the circles of material. This calls for companies and designers with alternative processes, roles and responsibilities. How to create value together and make sure to sustain it, even after designing a product or building?

Companies that have participated in the CIRCO program will share the insights they gained in the process of creating circular business and design. One of the speakers is Tanja Roeleveld who has started vigorously to address circularity on many different levels at Landal Greenparcs, from the furniture and tableware to the waste of visitors. .We’ll end this start of the day with two sneak previews of two of today’s sessions: Products That Flow (Siem Haffmans) and History and Future of sustainable design (Ed van Hinte).

TanjaRoeleveld
Landal Greenparcs

Tanja Roeleveld

As MVO-manager of the year 2017 and program manager Sustainable & Inclusive Entrepreneurship at Landal Greenparks, she delivers, together with 3000 colleagues, an “unforgettable holiday in the middle of nature” to 2,8 million visitors on annual basis. In 2017 she participated, together with one of their biggest interior suppliers (OTdesign), in the CIRCO Circular Business Design Track.

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Nina Boorsma

Nina Boorsma is an Industrial Design Engineer, with a Masters in Strategic Product Design. She is working on two EU projects for the KIC Raw Materials, focused on developing learning services for the reuse and remanufacturing industry, with the end goal to train professionals.

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Erik Roscam Abbing

Erik Roscam Abbing is group director design and innovation of Livework, a global service design agency. Erik has a background in Industrial Design Engineering and Strategic Design Management. He has authored, consulted, taught and spoken globally on topics like design thinking, brand driven innovation and service design.

Siem Haffmans (studio) -0017 L
Partners for Innovation

Siem Haffmans

is managing partner at Partners for Innovation. They work on Circular Design and Strategies as member of the CIRCO team and on many other circular projects for the plastics, paper and board, packaging, recycling and high-tech manufacturing industry.

Ed van Hinte

Ed van Hinte

Ed van Hinte is a Dutch engineer, design critic, writer and educator with a degree in Industrial Design and Engineering from the University of Technology in Delft.

He has written and published many books, some of which concern the consequences of diminishing material production and consumption. Some relevant titles are Product lifespan extension in Eternally Yours, Mass reduction in Lightness Studios and of course Products that Last.