Service design is hot. Services are increasingly parts of design solutions, both in industry and in society. At the same time, design is becoming more multidisciplinary and the design approach is being applied to a wide range of problems. Service design is a specific design-perspective which is truly user-centered: the needs of end-users are the starting points for the design process, but the clients’ needs are also taken into account as much. The solution space can be quite complex: different stakeholders and new technologies are combined to develop solutions. In order to work collaboratively with these different stakeholders (users, clients, designers, developers and other parties), designers are increasingly becoming the 'facilitators' of innovation processes. [youtube]https://youtu.be/1U_Tyc7il2E[/youtube] Learning Objectives
During this master class, you will:
- gain insights into current developments in the design field and understand what service design comprises
- learn techniques (journey mapping) to design new service propositions while keeping the user experience central
- explore new service ideas by creating stakeholder maps, blue prints and early business models
- learn how to prototype for services, so that you are able to prototype a service concept yourself and involve stakeholders for feedback.
- Overview of latest trends in the design discipline and how service design is understood by different disciplines
- Practical assigments with techniques such as journey mapping, service prototyping, takeholder maps and service blue prints
- Process steps towards developing a service concept (interaction design and development of interactive services)
- As a case topic we will work on the experience of customers who visit the Rotterdam filmfestival
- Many case examples from industry.
- Service design by industrial designers (Froukje Sleeswijk Visser 2013);
- Service design: from insights to implementation (Andy Polaine, Ben Reason & Lavrans Løvlie, 2013).