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Design for sustainability: past and future

  • CIRCULAR SOCIETY
  • VALUE CREATION
  • TALK

Awareness of environmental challenges is not new, but over the past half century the understanding of their complexity has skyrocketed. Nevertheless, though problem solving professionals have been getting ever more involved, design strategy development has remained virtually the same. This justifies the question if our set of current assumptions underlying circularity is right and complete enough. It will be discussed with champion eco-designers of two generations in the areas of mobility and furniture design.

Mark Goedkoop 2

Mark Goedkoop

Mark was trained as a designer and Delft University of Technology, but soon realized everything mankind needs has already been designed. So he decided to focus on eco-design. The new challenge was how you measure “ECO”? From 1990, his company PRé Sustainability focussed on LCA. Mark is now working on the Product Social Metrics Roundtable (social LCA) and the use of LCA metrics to quantitatively assess Biodiversity impacts

Eelco Rietveld pasfoto

Eelco Rietveld

Three passions were always at the heart of Eelco: innovation, mobility and sustainability. He was continuous working with the ambition to make a positive contribution to the transition to a sustainable economy and society on the largest possible scale, by developing leading innovations with impact. Today, Eelco has over 25 years of developing and entrepreneurial experience in a variety of businesses and market segments, backed-up by a proven project track record in the areas of Sustainable Business Innovation, Zero Emissions Mobility, and Sustainable Product Design.

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Marcel Schreuder

Marcel, Dutch, graduated in 1995 as MSc at Delft University of Technology and is co-founder and managing partner of Springtime (1995), a design agency based in Amsterdam, The Netherlands. Springtimee creates exciting products, experiences and brands in the areas of sports equipment, juvenile products and brand development but is especially known for its work in urban mobility. Marcel has 20 Years of experience with international client base including Mobike, Toyota, Dell, Coca-Cola and many others

Ed van Hinte

Ed van Hinte

Ed van Hinte is a Dutch engineer, design critic, writer and educator with a degree in Industrial Design and Engineering from the University of Technology in Delft.

He has written and published many books, some of which concern the consequences of diminishing material production and consumption. Some relevant titles are Product lifespan extension in Eternally Yours, Mass reduction in Lightness Studios and of course Products that Last.