We are currently working on an English version of the agenda. Please find the first chapter of the agenda in English here.
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That's why the creative industries play an important role in tackling social challenges.
The interventions they develop enable broad-based and meaningful solutions.
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The creative professional's methods are characterised by:
● Putting people first ● Developing and imagining new worlds and visions ● Integrating diverse interests and disciplines ● Leading broad-based innovations ● Deploying creativity in a methodological manner
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Valorisation and market creation
Valorisation, also known as bringing new technologies and knowledge to the market, is an implicit part of the daily activities of knowledge-driven creative professionals.
Valorisation correlates with market creation, in which the need on the demand side leads to know knowledge questions. Because putting the needs from people and society is at the heart of the creative industries, the demand side is always considered.
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