Society is the creative professional’s playing field. She creates value because the interventions she develops have meaning for people and society. Additionally, her activities impact the way in which people live their lives.
The creative industries work on an innovative and inclusive society.
That's why the creative industries play an important role in tackling social challenges.
The interventions they develop enable broad-based and meaningful solutions.
The creative professional's methods are characterised by:
● Putting people first
● Developing and imagining new worlds and visions
● Integrating diverse interests and disciplines
● Leading broad-based innovations
● Deploying creativity in a methodological manner
Valorisation, also known as bringing new technologies and knowledge to the market, is an implicit part of the daily activities of knowledge-driven creative professionals.
Valorisation correlates with market creation, in which the need on the demand side leads to know knowledge questions. Because putting the needs from people and society is at the heart of the creative industries, the demand side is always considered.