Knowledge & Innovation Agenda
The creative industry strengthens the innovation capacity of the Netherlands. With its innovation and imaginative power, it connects and mobilizes people and gives them faith in the world of tomorrow. The sector is an indispensable link in generating answers to major societal issues and in offering a meaningful interpretation to new technological possibilities.
Society is the creative professional’s playing field. Due to the major transitions that are currently happening in society, the way in which the professional works and collaborates is changing. The role of the creative professional has become more fluid than before. At the same time, more is expected of the rationale behind developed interventions, and the complexity of issues and solutions is increasing. To support the creative professional in this, partnership between the creative industry and knowledge institutes is crucial.
The top sector Creative Industry drafted this Knowledge & Innovation Agenda with the unique skill set of the creative professional and the challenges in society in mind. The agenda lays the foundation for the knowledge and innovation contract, in which government, the knowledge world, top sector and CLICKNL agree on the way in which interpretation will be given to research and innovation within the creative industry.
The knowledge base of this agenda is split up into three lines, or roadmaps, that complement each other.
- Design for Change is aimed at strategies that mobilize people by influencing their behavior. This line is about knowledge around system transitions in which a multitude of actors comes together.
- The Human Touch specifically looks at the individual’s experience and assignment of meaning. Interests, values and the quality of life of the individual in his/her social environment are central here.
- Value Creation is aimed more at the creative industry itself and focuses on the new role, responsibility and possibilities assigned to creative professionals.