DRIVE 2019 is in de past! Read the recap here.

How can creative professionals tempt people to eat more sustainably? How can health be taken into account when designing buildings? How does design facilitate the energy transition, and how can the creative industries help agents with their safety?

DRIVE 2019 - mission-driven innovation

CLICKNL is organizing the sixth edition of the Design Research & Innovation Festival DRIVE on 24 October 2019! This year we are again presenting a program full of state-of-the-art research and innovation. This year the themes from the Mission Driven Innovation Policy take centre stage:

  • Agriculture, water & food;
  • Health & healthcare;
  • Energy & sustainability;
  • Security.


The 25 missions that are linked to these themes demand for social innovation in particular: we have to get people moving. Jointly shaping societal resilience is a central focus point; how do you get the whole of society along, and how do you enable everyone to join in? And how do you ensure that as a society you remain so flexible and resilient that you can respond quickly to changes that you did not see coming in advance?

The creative industry is the party that tackles these questions. To keep contributing to our society and economy in this way - also in the future - requires adding new knowledge to our knowledge base. DRIVE is the place for creative professionals to gain new insights and to network with researchers, and for researchers to share knowledge and to make the connection with the creative industry.

Mission driven Innovation - video

DRIVE has an extensive program full of interactive presentations, but also with workshops, discussions and this year even a moment for demo's. Look here for the complete schedule.

The set-up is roughly as follows:
9:15 Walk in
10:00 Presentations, Workshops, Discussions
12:30 Lunch break
13:30 Presentations, Workshops, Discussions, DRIVE Do's & Demo's
16:00 Drinks
16:45 Tour through Klokgebouw
17:00 End

Themes and sessions

Health & Energy
10:00-11:00 Health & Healthcare: Data for Designing Behavioural Change
11:30-12:30 Health & Healthcare: Integrating Care into Everyday Life
13:30-14:30 Energy & Sustainability: Designing Behaviour
15:00-16:00 Energy & Sustainability 2: Designing Ecosystems

Creative Industries, 'Agriculture, Water, Food', Security
10:00-11:00 Creative Methodologies: Designerly Approaches for Research & Innovation - Field Labs, Co-design and Beyond (KEM’s)
11:30-12:30 The Human Touch in Agriculture, Water, Food
13:30-14:30 Security: Always ahead of the Threat
15:00-16:00 Creative Industries: Enabling Societal Transition

10:00-11:00 Sustainable Tourism Planning through a Serious Game
11:30-12:30 Climate Adaptation and Health Outcomes
13:30-14:30 Research Through Design

10:00-11:00 ‘The good life' in Sustainable Energy Futures
11:30-12:30 Creative Industries: Value Creation
13:30-14:30 Research Communication in Augmented Reality
15:00-16:00 Motivation through Mindfulness

15.00 - 17.00 DRIVE Do's & Demo's


Be there? Ticket sale is now open!
€ 75 , students € 35
including coffee, tea, lunch, drinks


Like every year, DRIVE takes place in the Natlab (Kastanjelaan 500, 5616 LZ Eindhoven).

  • Tickets DRIVE
  • Schedule DRIVE semitransparant