Creating value with immersive technologies and experiences - Design Innovation Update 3

In this edition of the Design Innovation Update, we explore the rise of immersive technologies and experiences within the digital transition. What may initially seem like mere escapism turns out to be a powerful design domain with real-world impact. Designers and researchers are using virtual and augmented reality to create value in sectors such as healthcare and manufacturing. -By Twan Eikelenboom

Featuring contributions from Joris Weijdom (HKU), Monobanda, GoSpooky, OASIS Lab, VPRO, and the Netherlands Institute for Sound & Vision.

This edition examines how immersive experiences are applied across fields such as art, media, heritage, and healthcare. The contributions show how designers are using these technologies to address social themes like empathy, meaning-making, and human connection – revealing the potential of immersion as a driving force in the digital transition.

These updates are based on the insights from the Design Innovation Sessions during Dutch Design Week 2024. Design power proves to be a versatile and powerful tool in addressing societal challenges.

Design by Thomas & Jurgen.
Photography and images: See captions, images used with permission from the creators and/or rights holders or sourced from provided press material.