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Social Innovation | Day 1

-DRIVE 'Social Innovation' took place on October 24, 2022-

To tackle societal challenges even better, we need new solutions that realize both economic value and societal impact. But how to develop and realize these multiple values? With creative methods, models and approaches. Researchers and designers can make the difference: working together with companies, governments and citizens to develop and test which interventions accelerate and scale innovations, and strengthen the social earning capacity.

Pictures day 1 - by Kas van Vliet

DRIVE 2022 - Day 1 'Social Innovations'

Our guestspeakers in a nutshell

We all want a healthier, safer, more inclusive world. But what methods can designers use, to help in this transition? We let experts explain what methods they use and research, in order to facilitate transition. From co-creation and guiding to speculative stories and experiences. With:

Wina Smeenk works as a lecturer in Societal Impact Design at University of Applied Sciences Inholland. She started a collaborative collective of four universities of applied sciences – the Expertisenetwork Systemic Co-design (ESC, 2022) - to further develop methods for systemic co-design. At DRIVE she talks about a recent study that 4 researchers conducted into the systemic structure approach and culture of the safety culture at Chemelot (Sittard-Geleen, the Netherlands) and how to translate that to other places for Safety Delta Netherlands.

Bjørn van Raaij from Zeewaardig Service Design works on complex, social challenges. With their participative design method, he guides processes of all stakeholders by giving them tools, approaches and experiences to approach and solve complex problems differently together.

Renee Noortman is a PhD candidate at the Industrial Design department of Eindhoven University of Technology (TU/e). Her PhD work is part of the e/MTIC research collaboration between TU/e, Catharina Hospital, Maxima Medical Center, Kempenhaeghe Epilepsy and Sleep Center and Royal Philips Eindhoven. In her approach she harnesses the power of using speculative stories as a data-enabled tool in multidisciplinary teams, to let imagination thrive and to open up new perspectives.

Tamara Witschge (Amsterdam University of Applied Sciences) and Maurits van Hövell (Johan Cruijff ArenA) talk about the project ‘What Moves People’. In this project, students and the research group Creative Media for Social Change (AUAS) have explored how visitors can be stimulated to travel sustainably to and from events in the popular events location in the southeast of Amsterdam, which holds the Ziggo Dome, AFAS live and the Johan Cruyff Arena.

Would you like to know more about these speakers? Scroll down!


DRIVE welcomed no fewer than five speakers on Monday 24 October for 'Social Innovations'. These are the speakers.