Linda Steg @ University of Groningen

Linda Steg is an environmental psychology professor at the University of Groningen. She researches the influence the environment has on our behavior, and how you can motivate people to act more sustainably. One of the outcomes she finds very intriguing, is that the environment also partly determines sustainable behavior. So by shaping the environment a certain way, in which design plays a role, you can encourage or discourage sustainable behavior.