Circular design
Kim Poldner | THE HAGUE UNIVERSITY OF APPLIED SCIENCES
Trashure: from Trash to Treasure
TRASHURE is the name of the new collaborative collective for the development of a complete circular textile chain. The collective has the ambition to increase awareness about our textile consumption and to (re)interpret textile waste as valuable. At the moment, only 1% of our clothing consists of recycled textiles: the ambition is that by 2030 50% of produced (textile) products will be made from recycled material. The collaboration is aimed at developing a new felt cloth made from textile waste, with which a commercially accessible fashion product line can be created with a matching revenue model.
Four partners are currently involved: textile collector Sympany, who collects and categorizes usable types of clothing for the project. The Hague University of Applied Sciences is investigating the revenue model of the new products in this circular chain. Textile recycling and social enterprise i-did recycles different categories of clothing and produces the new felt cloth. And fashion designer Ronald van der Kemp (RVDK) designs the fashion product line and is, among other things, the design brain behind the Project Trashure Couture dress. The recycled i-did felt dress was worn by American-Cuban singer Camila Cabello during the launch of her new album. The other partners are the Mission Zero knowledge center of The Hague University of Applied Sciences, the Municipality of The Hague, the Ministry of Infrastructure and Water Management, Het Groene Brein and Rotterdam University of Applied Sciences.
Kim Poldner is professor Circular Business at the Faculty of Business, Finance & Marketing of The Hague University of Applied Sciences. She is also affiliated with Wageningen University & Research, where she founded the Circular Fashion Lab: this Lab contributes through the collaboration of scientists and designers to create new 'categories' of materials previously unknown in the fashion industry, disruptive technologies that redefine textile supply chains and inspired organizational processes that turn competitors into comparable products.
Kim received her PhD from the University of St. Gallen, Switzerland and spent nine years working abroad. She was the founder of the first eco fashion store in the Netherlands in 2005 and initiator of the online platform Eco Fashion World and the Circular Fashion Lab of Wageningen University & Research.
