With its new training ‘Master of Design Management’ EURIB wants managers, in the field of brand, design and reputation management, to extend their view beyond the borders of their own discipline.
The training takes two years in total and has four different entry dates (module M1, M2, M3, M4). It is also possible to follow the modules separately. Rationale
What is your position in your field of expertise? Does your organization know how to shape the brand-, design- and reputation strategy and what is the role you are playing in achieving that? In only a few organizations these disciplines possess the level and position they deserve. Moreover, as an ambitious expert you might have the feeling that you have too little adhesion on managerial issues in order to lift brand, design and reputation management to a higher level. At many companies the primary focus lies on the product or produced service. Hence the top of the organization is not always aware of the advantages of a sophisticated branding policy, a well written design strategy and a pro-active deployed reputation policy, while research shows that companies that acknowledge those factors have a much better position within the field. Within the EURIB Master program, EURIB has noticed that their students highly benefit from the fact that they gain tools and insights, wherewithal they can lift their expertise to a higher level within the organization. Their primary goal is to prepare you for a new challenge, on a high quality level. While doing so, we have a critical view on the established ideas and views. The overall aim for you is to excel in, and with your own field of expertise! Take the Lead! With the slogan ‘Take the Lead!’ EURIB evokes brand-, design- and reputation managers to take matters in their own hands within their organization. Within the EURIB Master program they provide ideas and tools in order to link your own field of expertise with strategic management issues. Moreover, you will learn how to link brand-, design-, and reputation management to each other. And last but not least: EURIB will help you to get noticed within the field of expertise with one or more publications.
Do you dare to become a brand, design or reputation leader? Click here for all additional information or to apply directly. The three leads of the EURIB Master program are:
- Take the lead! You’ll learn how you will be able to take the lead in lifting the brand-, design-, and reputation strategy to a higher level within your organization.
- In-house instruction. By working on the assignments as well as your thesis you’ll execute in-house advice for your employer.
- Get noticed. EURIB will help you to publish your thesis in the form of a book or article.