Retailution
At Retailution, Knowledge Center Creating 010 and the Rotterdam University of Applied Sciences will finalize the Retail Innovation in Rotterdam project. Additionally, in collaboration with the Retail Innovation Platform the national Retail Innovation Agenda will be presented.
Retailution offers a three-day program with an exhibition with retail prototypes by students of the Rotterdam University of Applied Sciences, a (net)working meeting with workshops for Rotterdam retailers and a symposium focusing on know knowledge development and exchange between twelve applied science universities, branch organizations and the retail sector.
Through Retail Innovation in Rotterdam, researchers, students and teachers of the Rotterdam University of Applied Sciences together with Rotterdam retailers and retail stakeholders performed a two-year study around future-proof small and medium-sized businesses in an eventful inner city. The results of this research have been processed into a workshop program for Rotterdam retailers who want to start working with new knowledge and insights straight away:
Program Work Meeting for Rotterdam retailers
Tuesday, 29 May, from 17.30-21.00 o’clock.
17.30h | Welcome with light meal in the Rotterdam World Trade Center
18.00h| Maarten Struijvenberg, Employment and Economics Councillor opens the evening together with Paul Rutten (Knowledge Center Creating 010)
18.15h | Student speed-inspiration presentations
18.30h| Look back and forward Retail Innovation in Rotterdam 18.45h| Choice from 6 workshops:
- Get more out of Instagram
- With a good story
- Understanding and seducing with data science
- Radical Retail Formats
- Leading Trends for 10 years
- Retailers as Social Influencers
20.15h | Networking drinks at the exhibition
In addition, on Wednesday, 30 May, the symposium Retailution will take place. Pending and upcoming research around retail innovation that encourages knowledge development, sharing and networking will be presented here. The morning program will zoom in on the research results of Retail Innovation in Rotterdam. Students have developed fourteen surprising designs for retail in cities, which will be presented at the exhibition during Retailution. In the afternoon, applied science universities and knowledge institutions connected to the Retail Innovation Platform will give you a look behind the scenes of inspiring studies in the field of retail innovation. The joint research agenda of the Retail Innovation Platform will also be presented to clarify what they can mean for the retail sector.
Symposium Program
Wednesday, 30 May from 09.00 - 21.00 o’clock.
09.30h| Welcome - Paul Rutten (Knowledge Center Creating 010) and Dominique van Elsacker (Urban Department Store Rotterdam)
09.45h | Retail innovation flash presentations by students of the Rotterdam University of Applied Sciences
10.00h| Vision on Retailinnovatie - Paul Rutten
10.45h| Break
11.15h| Choice program Part 1:
#1 | New views on social influencer marketing and spaces of consumption
#2 | Trends in retail and retail in the context van city perception
12.15h | Lunch to go: pay a visit to the exhibition or to installations at Rotterdam retailers on-site
14.00h | National research agenda Retail Innovation Platform – Jesse Weltevreden
14.30h | Choice Program Part 2:
#3 | Future-proof shopping areas: collaboration between retailers and stakeholders (Hanze, Fontys, Rotterdam Applied Science Universities)
#4 | Consumer behavior and experience: what new skills do they demand? (The Hague University of Applied Sciences, Eindhoven Technical University, NTHV Breda)
#5 | Digitalization and data usage in the retail sector (TMO Fashion Business School, Amsterdam University of Applied Sciences)
#6 | Store of the Future: technology and design (Amsterdam University of Applied Sciences, TMO Fashion Business School, The Hague University of Applied Sciences)
15.30h| Break
16.00h| Feedback & discussion
16.30h| Guest speaker from the retail branch
17.00h| Networking drinks
Apply for one or both programs. Be quick, as we have limited seats available. Register through this link.