Social Innovations
Maurits van Hövell | Johan Cruijff ArenA
What moves people? Sustainable travel to events.
What do creativity and mobility have in common? Three major event locations are located right next to each other in Amsterdam ZO: the Johan Cruijff Arena, Ziggo dome and AFAS live. If there is an event in all three at the same time, ±90,000 people are on the road, and in combination with offices, Pathé cinema and homes, this can increase to a peak load of ±100,000 - ±150,000 people who want to enter and leave the same area at the same time. On average, 55% - 60% of visitors come by car. This has a major impact on the development of traffic jams, the environment and the use of public spaces and nuisance for residents and people who work in the area.
Tamara Witschge, professor Creative Media for Social Change at Amsterdam University of Applied Sciences, and Maurits van Hövell, consultant Mobility & Environment at the Johan Cruijff ArenA, worked together with students from the BA Communication and Multimedia Design and the MA Digital Design. They explored creative forms for the question: how can we encourage more people to travel to and from our events more consciously and sustainably? and show how social innovation can be stimulated through creative, experiential and emotion-driven interventions that aim to increase the acceptance of existing solutions.
Maurits van Hövell is Consultant Mobility & Environment at the Johan Cruijff ArenA in Amsterdam and works on mobility issues in the Amsterdam Metropolitan Area. He prefers bringing together public and private partners and working together on innovation projects. In recent years, his focus has been on traffic management, crowd management and public transport flows in a dynamic environment with an emphasis on the large-scale events of the Johan Cruijff ArenA.
Maurits van Hövell studied Transport, Infrastructure & Logistics (MSc 2014) at Delft University of Technology.
