Past event | Wednesday 21 October
Design Innovation Sessions 2026: Digital Futures
This event was held in English
The AI we Choose
Generative AI can write, design, and create in seconds, but does that make it creative, and who actually benefits? This session digs into the tension GenAI brings to the creative industries. What happens if AI development stays profit-driven, and what would it take for the creative industry to shape its own future instead? From measuring machine creativity to safeguarding human work: we're here to sharpen the thinking.
Curious to look back on the Design Innovation Sessions? Read our Dutch Design Week 2026 recap and browse the photos!
Read our Dutch Design Week 2026 recap
Practical information
- Wednesday October 2026, 11:15 AM – 1:30 PM, including lunch
- Natlab, Kastanjelaan 500, 5616 LZ Eindhoven
- The session was free to attend and held in English
Meet the speakers
Meet the designers, researchers and innovators who shared their perspectives and expertise during this Design Innovation Session.
