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As we get older, we have to think differently about health, vitality, prevention and care.

Citizens are asking the system to focus on vitality and take people's abilities, rather than their limitations, as a starting point. This requires an integral design of health, vitality and appropriate care. In doing so, underlying factors such as poverty, loneliness and opportunity must also be taken into account.

Creative industries in Health & Care

The creative industries play an important role in the development of interventions that contribute to healthier and more vital citizens. The emphasis is on three points.