Anna Noyons | (ink). social design

Fair practice code in practice; how to redesign a code of conduct for measurable behavioural change

The fair practice code was a code of conduct created by and for the cultural sector. Many stakeholders agreed on the importance of this code, but putting it in practice was a different thing altogether. (ink) social design was asked by the ministry of OCW and Kunsten '92 to think about the implementation of the fair practice code in a way that would lead to measurable behavioral change and a more fair sector. Due to partner Kunsten 92 (ink). social design was able to take a truly systemic approach from the start and involve all stakeholders from the start. The organization ended up creating three different interventions that will help the most important players in the field change their attitudes and behaviors towards more fair practice. One of these interventions is implemented and doing much better even then expected, helping cultural institutes change their business operations in very concrete and measurable ways.

Research partners: Anita van Essen (Hogeschool Utrecht) and Kunsten '92

Biography

Anna Noyons (1984) is a social designer and the founder of (ink). social design. After her studies at TU Delft and the Design Academy, she founded her own design studio in 2010 with clients such as HEMA and Municipality of Amsterdam. Between 2013-2017, Anna was Chief Product Officer and part of the founding team at Peerby, an award winning app that allows you to borrow stuff from people in your neighborhood.

In 2018, Anna founded (ink)., where she works with a permanent core team and a large flexible pool of creatives. Clients include Jeugdzorg Nederland, ABN Amro, Randstad, UMC Utrecht, Gemeente Amsterdam, Hogeschool van Amsterdam, and the Ministry of Health, Welfare and Sport. Anna has been a guest lecturer at TU Delft since 2011 (Master’s course in design), is the founder of stichting Mensenkenners - an organization that helps people train their inclusivity muscle- and joined the Supervisory Board of What Design Can Do in 2021.