The roadmap Value Creation focuses on the knowledge development about the innovation capacity and the value creation methodology in the sector. This roadmap discusses meta questions about ways of organizing work, new business models and changing roles, and their subsequent implications for the competence development of creative professionals.
The changes in society caused by technological and demographic developments and the increasing flexibilization of and insecurity about working conditions have implications for the creative industry. The sector is characterized by a polarized concentration of jobs at very small companies on the one hand, against a number of large ones on the other.
More freelancers have entered the creative industry due to the financial crisis. They often struggle to make ends meet. There is less government support, and still too few alternative structures have been developed to be able to generate other sources of income through entrepreneurial endeavors. Beginning creative professionals therefore face the challenge of having to take more risks while having less oversight of the possible outcomes.
If we were to only build on the traditional role of the creative professional, a lot of opportunities would be missed out on. In the long run this could threaten the survival of the sector; the sector would stagnate and fail to innovate itself. It still is unclear, however, where and how the creative professionals can best realize their added value. It’s also unclear what knowledge and competences from the areas of application and which economic principles of value creation and appropriation the creative professionals will need in the future.