Value Creation

The following meta-themes and questions therefore arise, which can also be used to form a link between the other roadmaps.

New Design Capabilities

• Which roles and capacities are required for designing within the new ecosystem and which role is relevant when?
• What degree of insight into the (im)possiblities of technology is vital for the creative professional?

Business Models for Creative Professionals

• How do you turn the new role of the creative professional into the creation of value?
• What determines the value of the creative professional in the ecosystem?

Evidence-based Design

• Which knowledge is needed to increase the predictability of systems, on people and society?
• Which type of knowledge doesn’t impair the creative professional’s autonomy and rather strengthens his creative potential?

Art and Innovation

• What’s the essence of design-driven innovation and how can this form of innovation demonstrate its unique value?
• What role can art and creativity play as (alternative) source of knowledge production?