NWO funding for fifteen consortia from the Creative Industry - KIEM

NWO awarded funding to fifteen projects in the programme Creative Industry - Knowledge Innovation Mapping (KIEM). The projects contribute to the Knowledge and Innovation Agenda 2018-2021 of CLICKNL and to the knowledge base of the creative industry. With a KIEM grant of €15,000 researchers can set up a collaboration between knowledge institutes and private parties.

The following consortia have received funding (listed in alphabetical order of the main applicant's surname):

Building high performing and happy teams using sensor-based social analytics (HIHAT)

Dr Martin Atzmueller and Dr Travis Wiltshire, both University of Twente

Happy teams perform better, a win-win situation. However the communication dynamics that lead to this success have remained elusive so far. With sensor-based social analytics we will make these dynamics measurable and transparent, determine the underlying factors that result in optimal communication, and make this usable and comprehensible for everyone.

Consortium partner: Bricklayers

Handling Online Complaint Conversations on Social Media

Dr Banu Aysolmaz, Maastricht University and Dr Deniz Iren, Open University

In the current area of connectedness, clients express their complaints about products/services on social media. These complaint conversations are available for everybody. We want to gain insight into the changing nature of complaint conversations and how client satisfaction can be improved in these new settings by combining a theoretical lens with data science tools.

Consortium partner: DHL Finance Services

Value of co creation in circular design processes

Dr Marina Bos-de Vos, TU Delft and Dr Ellen Loots, Erasmus University Rotterdam

This project explores the challenges and opportunities for joint value creation in circular projects with a focus on the role of the designer. We will examine what can be learned from the experiences of front runners and how the education system can prepare designers and cultural entrepreneurs for the circular future.

Consortium partners: Hub Holland, Het Nieuwe Instituut, Partners For Innovation, Reversed Concepts


Dr Roberto Cavallo and David Peck, both TU Delft
This research will encompass consulting architecture archives, literature research and interviews with architects. The outcomes will be an online open access publication, an online database and a symposium.

Consortium partner: Space & Matter

Mapping social innovation and collaboration in housing - CO-LAB MAPPING

Dr Darinka Czischke, TU Delft

Among architects, researchers and citizens there is a growing interest for collective housing construction (CHC). However, data about CHC is currently spread across national and regional levels. The CO-LAB MAPPING project focuses on supporting and scaling up innovative CHC by means of a uniform database and digital map of existing projects in Europe.

Consortium partner: urbaMonde

Predicting Adoption Choices Using Choice Probability Elicitation

Dr Keyvan Dehmamy, University of Groningen

In our project, we are searching for improving possibilities for conjoint analyses and the decisions taken with these techniques in healthcare, the food industry, the energy market, the mobility market, and the retail, media and entertainment industries. We will do this by assessing the uncertainty in conjoint choices and by developing corresponding predictive techniques.

Consortium partners: Goethe University Frankfurt, University of Chicago, bms – Gesellschaft für International Industriemarktforschung, Beratung & Schulung

Smartification of audience experience: Design and implementation practices around co-design and application of data and AI into content experience for creative industries.

Dr Izebela Derda, Erasmus University Rotterdam and Dr Pedro Russo, Leiden University

The aim of the project is to acquire insight into design and implementation practices related to codesign and the application of data and AI in substantive experience for creative industries.

Consortium partner: Science Now

Intelligent Promo Generation

Dr Seyran Khademi, TU Delft

Making promotional videos and trailers is very labour-intensive, especially when it concerns personalised promotional videos films. Automatic, intelligent production of promotional films is a highly promising direction for strongly reducing these costs.

Consortium partners: RTL Nederland, VU Amsterdam

Art as work: Understanding trajectories of nascent cultural entrepreneurs

Dr Thijs Lijster, University of Groningen

The cities we live in exert a certain influence on how we experience the world. Who determines or should determine what our cities look like? This project investigates how and with which standards, city residents together with architects and policymakers can determine the character and face of their city.

Consortium partners: De Unie Architecten, Hanze University of Applied Sciences, Atelier Stadsbouwmeester Groningen

Crowdsourcing Cultural Heritage

Dr Tino Mager and Dr Ronald Siebes, both TU Delft

Water-related monumental heritage says a lot about changes in the use of landscape and the effects of climate. This project will try to encourage the Dutch public to supply their own data (historical photos and experiences) to enrich others via an innovative crowdsourcing platform.

Consortium partner: ICOMOS

Building the Common City. The Urban Experience Between Aesthetics and Politics

Dr Rebecca Price and Prof. Jeroen van Erp, both TU Delft

Reducing the silent consequences of urban heatwaves requires solutions that can be created by various parties. The consortium will develop an initial approach to this that gives direction to the composition of the consortium and forms the basis for joint design processes that lead to solutions which can limit the undesired consequences of urban heatwaves.

Consortium partner: The Netherlands Red Cross

Smart Office for Promoting Healthy Behaviours in the Work Routine

Dr Xipei Ren, Eindhoven University of Technology

This project is motivated by the desire to help office employees prevent an increase in unhealthy behaviour at work. A smart office will be developed to collect contextual information and behavioural data, which will be used to derive health interventions. The ultimate aim is to combine health-promoting activities in work routines so as to promote healthy work styles.

Consortium partner: Imec

Viable business model design for networked and project-focused creatives using a novel configurational approach

Dr Armand Smits and Dr Rick Aalbers, both Radboud University

Creative work is increasingly realised in networks and interorganisational projects. For creative companies and independent professionals it is vital to develop viable business models for this. Based on a new configuration approach and research among architects and other creatives, this project will develop appropriate guidelines for this.

Consortium partners: BNA Royal Institute of Dutch Architects, Mulder Projectmanagement, Greenhouse Group

Initiating a multi-party collaboration for adaption and resilience to urban heatwaves

Dr Sara Strandvad, University of Groningen

The creative industry facilitates innovation and socioeconomic growth. However, the working conditions in this sector are often bad. This project will therefore investigate how starting cultural entrepreneurs set up their company. What works well and why do things often go wrong? That will enable career strategies based on research on the work floor to be developed for the first time.

Consortium partner: Cultuur+Ondernemen

Diving into sustainability: Using virtual reality as a learning platform to promote sustainable behaviour

Dr Hande Sungur, University of Amsterdam, Dr Guido van Koningsbruggen, VU Amsterdam and Dr Tilo Hartmann, VU Amsterdam

In a compelling and interactive virtual reality environment people dive into the ocean. This allows them to experience first-hand the impact of plastic pollution on life in the ocean, and in an innovative manner they are challenged to adopt sustainable behaviour.

Consortium partners: WeMakeVR, Amsterdam Sustainability Institute, A Broader Mind Initiative

Discovering the determinants of intellectual curiosity in the “over-the-top” industry

Dr Angelo Tomaselli, University of Amsterdam

Online video streaming is a growing trend. This project will reveal which video elements (e.g. image, background music, objects) activate the intellectual curiosity of users (e.g. about culture, history and regional customs). The results will provide insight into the preferences of users (groups), opportunities to generate interactive video, and increase the cultural knowledge of users.

Consortium partner: Genoma Films

Source: NWO