Circular design for a circular economy

Today, Secretary of State Stientje van Veldhoven signed the Plastic Pact together with seventy companies and environment-organizations, during the National Conference on Circular Economy. Besides that, she officially launched the Circular Economy Implementation Program, which includes a prominent role for CIRCO, the program of CLICKNL. Both events show the importance of circular design in the transition to a circular economy.

In the Plastic Pact, more than seventy companies and environmental organizations agree to use 20% less plastic, to reuse more plastic and to let all the new plastic be recyclable for 100%. In this way, we can deal better with our raw materials and we reduce the impact on the environment. Jeroen Hinfelaar, program manager at CIRCO, signs the pact in the name of CLICKNL. "I'm happy with this pact. Although plastics are versatile products that we will often use again, we also must reduce environmental pressure and promote circularity at the same time. Therefore, CIRCO provides companies with concrete tools to design products, packaging and business models from now on in a circular way."

Besides that, this morning van Veldhoven officially launched the Circular Economy Implementation Program 2019-2023, with a prominent role for CIRCO, the program of CLICKNL. One of the themes in the program is Circular Design. This theme is related to the circular re-design of products, services and business models so that products will not only last longer but also keep their value for a longer time. With the prominent role for CIRCO in the Implementation Program, different parties will once again recognize the value of circular design and the methods and impact of CISCO. With great enthusiasm and in cooperation with a large number of network partners, CIRCO will continue the taken course in the next years, to increase the impact of circular design even more and to contribute to a fully circular economy in the Netherlands in 2050.