Creative Industries Monitor 2023
The Monitor Creative Industry 2023 is the ninth edition of the series. In line with previous editions, it paints a picture of the importance of the creative industry and ICT sector in the Netherlands, this time in the decade from 2012 to 2022. Important in this edition is the combination of the continuous 10-year line, following the same methodology as previous editions, with special attention to the effects of COVID-19 in recent years. The creation of the Creative Industry Monitor 2023 was made possible by the Ministry of OCW.
Region gains popularity in creative industry
Large cities are less attractive to the creative industry. Whereas previously large cities - mainly Amsterdam - dominated the creative industry, there is now more dispersion of jobs to smaller cities and other parts of the Netherlands. That is according to the Creative Industry Monitor 2023, a biennial study by Media Perspectives on economic development in the creative industry and ICT.
It seems that traditional advantages of large cities for the creative industry are now partly turning into disadvantages for entrepreneurs in that sector. Factors that may play a role in this, according to the researchers, are the shortage of affordable housing and the lack of suitable housing for businesses.
Significant growth
According to the Monitor, the creative industry in the Netherlands has recovered well from sharp blows suffered by the sector during the Corona crisis. Not only did the sector overcome the challenges of the pandemic, thanks in part to government support, it also experienced significant growth.
With an annual growth rate between 2019 and 2022 of 2.9%, the creative industries had 390,000 jobs by 2022. In the economy as a whole, the number of jobs increased 1.6% annually during this period. The job growth in the creative sector is primarily attributable to creative business services, with design as a notable subsector.
Creativity as an economic commodity
Noteworthy is the increasing role of creativity as an economic commodity. There has been a significant increase in the number of professionals with creative professions, both within and outside the creative industry. This emphasizes the growing importance of creativity in the Dutch economy, according to the researchers.
The added value of the creative industry also grew faster than that of the economy as a whole in 2019 through 2022. During that period, annual growth in the creative sector was 4.2 percent compared to 3.4 percent for the entire Dutch economy. The total added value of the sector was nearly 21 billion euros in 2022.
The number of self-employed workers in the creative industries continues to increase. In 2022, nearly 52 percent of all jobs in the sector were filled by self-employed workers. The arts and cultural heritage subsectors have the largest number of self-employed workers, followed by creative business services and, at some distance, the media and entertainment industry.
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The Creative Industry Monitor is made possible in part by CLICKNL
Source: Mediaperspectives