• Virtual Reality
  • Program info

    • Title: Creative Industries Immersive Impact Coalition
    • What: Replacing or adapting reality using virtual technologies
    • Input: The proposal for the National Growth Fund was developed under the leadership of CLICKNL
    • Duration:__ 2022 - present
    • Key words: immersive experiences, virtual reality, augmented reality
    • Project partners: Ministry of OCW, industry representatives and application domains

Immersive Experiences (IX) are playing an increasingly important role in our lives. Think about virtual reality, 360-degree image/video, augmented reality, chatbots, interactive animation and games. Worldwide, IX is seen as one of the drivers of the third major digital transition, which will have a major impact on our daily lives, work, learning and recreation.

The CIIIC program therefore looks at its applications in culture, gaming, media and entertainment, events, manufacturing, public spaces and government services, among others.

Augmented Reality

CIIIC programme

CIIIC stands for Creative Industries Immersive Impact Coalition. With this program, we want to enable the creative industries and content creators to capitalize on opportunities around immersive experiences. We do that by increasing capacity, in terms of human capital, facilities and labs and knowledge, methods and validation.

On Feb. 3, the Ministry of OCW submitted the CIIIC proposal to the National Growth Fund (NGF). The proposal was developed under the leadership of CLICKNL in close cooperation with industry and application domain representatives. Read the summary of the proposal here.

In a nutshell

Various development and research activities take place within the CIIIC program. These include the development of training modules for students and professionals that address the application of immersive experiences and its further development. And research into the influence of immersive experiences on users. Workflows, methodologies and tools are constantly being tested and fine-tuned so that we can all produce high-quality immersive content. In experimental environments, artists, researchers, makers and users work together on new immersive developments and tools, and the validation of acquired knowledge. Last but not least, we set up national and international community activities: because development is faster in connection and immersive content goes beyond the border of the Netherlands.


The emergence of immersive technologies brings challenges. For example, there are currently insufficient experienced workers (human capital) working in the industry. Also, public values within immersive applications are not yet sufficiently safeguarded. In addition, there is a need for applicable and quantified knowledge on how immersive experiences can influence users and there is a need for more shared facilities.

Would you like to know more about the program?