Fieldlab | Effenaar

Fieldlab Social Cohesion


Social cohesion is often called an enabler for change. But how can we use social cohesion for change and innovation? And vice versa; can we use change and (technological) innovation to promote or restore social cohesion? And what role can the creative industry have in this?

The Fieldlab Social Cohesion, at the pop stage the Effenaar in Eindhoven, deals with this subject. In short-term research projects, sub-questions are examined whose outcomes may contribute to the realisation of more complex transitions. The research projects are about the function and use of social cohesion in transitions and the creation of change with the help of new technology, such as VR and AR.

Over the next two years, the field lab will enable ten short-term, small-scale experiments to find out in which way and with what effect new technologies can play a role in promoting social cohesion and the realisation of more complex transitions. Design agencies, high-tech companies and research and training institutions work closely together on solutions that are directly tested.

Also view the interactive final report

Finished projects

Grab the rabbit

Grabb the rabbit - Hearing loss prevention app

An app to make visitors aware of wearing earplugs during concerts. In a playful manner, the players must work together to catch the hidden rabbit. Signals are sent based on sound that make the players aware of the consequences of hearing damage. In this way Game Solutions Lab and Smart Venue try to make visitors more aware of wearing hearing protection in a pleasant way. Read more >

Brainport Connects - Fieldlab sociale cohesie

Brainport Connects

This experiment aims to investigate social interactions of people who attend cultural events in the Brainport region. We are developing knowledge for event organisers about the social satisfaction of their participants so that they can improve these experiences for you! We designed a playful web platform that we’ve tested at a past event: ‘Let's jump up together!’. Read more >

Tante Netty: Buurtfiguur Fieldlab sociale cohesie

Aunt Netty: Neighbourhood figure

Aunt Netty travels through the neighborhood to choose the most beautiful neighborhood sounds with the local residents, and to learn more about the stories and experiences behind those sounds. The top 5 shapes the inspiration for designer Roos de Bruijn to make a large set of building blocks. To really highlight those beautiful sounds, the residents use the building blocks to create an image that matches the sound. A new neighborhood figure is born! And as icing on the cake, all this is translated into a real AR experience. Read more >

6 Interactie met leerkracht


How do you reduce the loneliness and inability to communicate what is going on in students with epilepsy and give teachers the insight and opportunity to give these students a firmer and more positive foundation that will give them a greater chance of developing later in life? create happiness (relationships, friendships) and success (self-reliance, work, autonomy)? Read more >

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Tell me, Tree

In a city like Eindhoven, where, in addition to neighborhoods with a great deal of diversity, there is also a strong increase in expats, social cohesion is an important point of attention. With Tell me, Tree we want to investigate whether a technological solution with Augmented Reality can entice people to make more use of public space on the one hand, and at the same time give more insight into their fellow citizens through storytelling. Read more >

iStock digitaal telefoon phone digital

Digital Sprayers

Digital Sprayers is a smartphone application that uses the technology of augmented reality. Enabling young generations to spray tags and graffiti on the walls of the city and create communities of ‘sprayers’ that would respond to each other. Once on the market, this new tool will recoat surfaces of the urban space but with a legal and ecological twist. Street graffiti can be viewed through the lens of our phones and won’t damage physically the urban matter. Read more >

iStock virtual reality VR VR-bril educatie

Bubble games

The aim of Bubble Games is to research and develop (game) mechanisms in which you develop new perspectives on the point of view or the environment of another. These are intended to better understand “the other” and to generate empathy. This is particularly relevant in discussions where positions have been hardened. Can game mechanics and VR/AR help you switch places with the opposing team? You end up in someone else's body and literally view the world from that other's point of view. Read more >


Family Pay

Family Pay is a virtual avatar with game components that helps administrators and persons under administration to make the right choices together as a financial team, to put together good purchasing behaviour, to save for goals and to improve financial health, with the ultimate goal of the client to stimulate and teach the core competences. This is visualised by a virtual avatar that responds based on different data sources. Read more >



WavyWork improves social cohesion in the workplace by means of an interactive avatar on screen and Augmented Reality. This positively encourages employees to take actions that contribute to personal health and dialogue in the workplace. These dialogues can in turn lead to more autonomy in work and more job satisfaction. Read more >

For this fieldlab, PPS surcharge is being used.

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