Nieuwe FAQ

The Creative Industries Immersive Impact Coalition (CIIIC) program aims to boost the Netherlands' earning potential, and increase its capacity for immersive experiences.

Program, participation & schedule

What does the program look like?
The program consists of four lines of action:

How can I participate in the program?
The program consists mainly of open calls (grant schemes) for research and innovation projects, which are widely accessible. It is not necessary (or possible) to apply now to participate later. The themes and criteria for the calls are being further developed. Sign up for the newsletter if you don't want to miss anything.

Do you have examples of research and innovation projects?
Immersive Experiences (IX) can be used widely. Many examples can be found of how IX can support our working, learning and living. We collect more similar inspiring project examples on our inspiration page.

When does the program start?
CIIIC was awarded on March 15, 2024. The program will start on January 1, 2025. The intervening time will be used to further design and prepare the program.

What is the National Growth Fund?
The National Growth Fund invests, together with initiators, in projects that provide long-term economic growth. We all ultimately benefit from this. Because economic growth generates more income, so we all have more to spend. And it provides room to continue investing in, for example, health care, education and measures against climate change. Want to know more? Check out nationalgrowthfund.com

How can I stay informed?
Sign up for the CIIIC newsletter here

GOVERNANCE & TEAM

Who submitted the proposal?
The proposal is an initiative of the Creative Industry Top Team, CLICKNL and the Ministries of OCW and EZK. It was submitted by the Ministry of OCW in the departmental route of the NGF. They did so on behalf of a consortium (temporary partnership) of 120 makers, applicators, knowledge institutions and network organizations.

Who sits on the steering committee?
CIIIC's steering committee consists of Paul Thewissen and Bart Hofstede on behalf of the Ministry of OCW, Paul Vetter on behalf of the Ministry of EZK, Jann de Waal on behalf of the Creative Industry Top Team, Johannes van der Vos on behalf of Regieorgaan SIA and Bart Ahsmann on behalf of CLICKNL.

What is the role of CLICKNL?
Now that CIIIC has been honored, OCW will work out the formal organization and CLICKNL will pick up the coordination and further detailing of the program. For this, CLICKNL is in close contact with experts in the field.

What is the role of OCW?
OCW has embraced the initiative and submitted it on behalf of the coalition parties in the departmental route to the third round of the National Growth Fund. OCW is responsible for the program as proposer.

Thematic calls

The CIIIC program provides a funding system with thematic calls for human capital, research, facilities and innovation projects.

What is meant by thematic calls?
In the CIIIC program, we develop specific calls (grant schemes), preferably within existing schemes. The details of those calls (including defining the scope, desired contribution to specific objectives of CIIIC, and the type of projects) will be developed by CIIIC's program council to be established. The formal framework conditions will be determined by the existing arrangements.

How will a thematic call work?
Parties falling within the target group of the chosen scheme can submit proposals in due course to the implementing organization (e.g. RVO, NWO and SIA). These proposals will be evaluated by them.

How many thematic calls are there per year?
The frequency of calls depends on the nature and objectives of the thematic calls. For example, short-term research can be requested more often and long-term innovation projects less often.

What is own contribution within the thematic calls?
The conditions for own contribution are determined per program line, in line with the usual preconditions of the scheme.

Immersive Experience Labs or IX-Labs

What do we mean by an IX-Lab?
An IX-lab is a physical place where multiple stakeholders from the innovation ecosystem design, develop, test, validate, demonstrate and scale immersive content and experiences in co-creation. Think creative creators, applicators, students, educators, policy makers, programmers and storytellers. These labs are embedded in a community by CIIIC to facilitate knowledge sharing, collaboration and the mutual ability to use shared infrastructure.

How does an IX-Lab work?
The vast majority of IX-Labs are hosted by a public (knowledge) institution, usually as shared-facility in a larger, regional innovation ecosystem. Depending on the scope and focus of an IXLab, it makes specific infrastructure, devices, spaces and other tools available to certain target groups (researchers, students, makers, applicators, etc.).

What is the future of IX-Labs?
IX-Labs are becoming better connected thanks to CIIIC, better able to create synergy in the network of stakeholders and thus give increasing international visibility to the Dutch ecosystem for immersive experiences. After CIIIC ends, this network of labs should be able to continue independently.