Munich Creative Business Week (MCBW) is scheduled to take place from March 4 to 12, 2016. The 6th edition of this design week will focus on the idea of “Design Connects – The Smart Revolution”. “Like a silent hurricane, it turns our everyday life upside down: the greatest of technical revolutions known to mankind. But how can we influence this revolution for it to include everyone? How can we design this digital revolution in such a way that it does not turn against the freedom and sovereignty of humankind? For this endeavour to be successful as well as exciting, we need design – Smart Design”, said Dr Silke Claus, chief executive of Bayern design GmbH, organiser of MCBW. Programme In more than 200 events, the programme offers an ample choice for creative minds, clients and design aficionados. Numerous conferences and exhibitions will complete the programme of MCBW 2017 and present a broad range of varied events for both experts and interested laymen alike. As a result and to the delight of MCBW’s organiser bayern design, domestic and international interest has been growing steadily. Click
here for a programme overview or
here for an overview of the speakers.
PREVIEW: 6TH MUNICH CREATIVE BUSINESS WEEK 2017 Despite the Internet of Things and our digital lifestyle, all human experiences are analog. They include our daily involvement with wearables, eHealth, or smart living. What many of us fail to recognize is that design is the element that connects these scenarios. Touch-points are designed at all the levels: between user interfaces and databases, between value creation and smart factories, between cloud and crowd, and among people or machines. Design determines function and malfunction, brands and brand experiences, and our relationship with products. Design that fits combines diverse impulses into one larger whole.
MCBW 2017 will focus on these five themes:
- Smart People | Co-working spaces inspire, digitalization facilitates, collaborative consumption designs, crowd-sourcing enables, and upcycling preserves the future. Everything is about connecting people.
- Smart Objects | For example, wearables for the entire body, eHealth that increases our quality of life, smart grids that supply and, at the same time, save energy continuously, cyber-physical systems that enable communications between software and mechanics. Design helps keeping them close to the people!
- Smart Cities | The call to return production sites to the cities is a concrete vision of the future that needs to be designed. Topics include smart mobility, smart growth, and smart homes.
- Smart Economies | Or, in other words: How do you gain time? For example, by using intelligent processes such as computer-integrated manufacturing, the Internet of Things, or smart factories.
- Smart Brands | Brands no longer are developed and communicated top-to-bottom but interactively, jointly with users. Brands tell stories and listen, are adaptable and elastic, and kindle our desire for honest communications.