CreativeNL Live presents during Dutch Design Week: On A New Crossroad

On Wednesday 22 October, CreativeNL, in collaboration with Dutch Design Foundation, presents On A New Crossroad at Natlab in Eindhoven. This event highlights how Dutch design power is addressing today’s major transitions and marks the launch of the new CreativeNL Thought Leader.

What to expect

This edition of CreativeNL Live features:

• Launch of the new CreativeNL Thought Leader with the motto Celebrating Dutch Creativity.
• Keynotes and contributions from, among others, Niek Pulles (Nike) and Frida Boeke (ex-marketer, columnist, and opinion maker).
• Insights and examples of how the Dutch creative industry responds to five major transitions: technological (including immersive tech and AI), political, economic, climate, and demographic.
• The power of storytelling and a human-driven design mentality as accelerators of societal change.

For whom

On A New Crossroad is relevant for designers, researchers, policymakers, and entrepreneurs who want to see how the Dutch creative industry contributes to innovation and international positioning.

Full program and signup here.