Transporting yourself and being transported – mobility is very important. Not only for people but also for goods. Think about cyclists, car drivers and rail travellers or pedestrian traffic in cities or at an event. Each and every form of mobility has its own rules and challenges. How can you get from A to B with the least possible disruption? And how do you make sure that it all happens at the moment you want it to, and that you arrive when you want to? And who actually decides how people move en masse?

The creative industries can help innovate in all kinds of ways. Like finding more efficient ways of transport, or by integrating mobility in the landscape in a way that nature is not encumbered. And at a level of psychology and communication: how can you ensure that the flow of people at an international airport is as efficient as possible so that queues are shorter and people’s disposition is better?