Food has been a hot topic for years, and home to multiple issues. In 2050 some 9 billion people will need to be fed, and rising prosperity means they will consume more and in different ways. At the same time, the amount of farming land is decreasing and resources like water and energy are becoming scarcer. Furthermore, consumers and society are making tougher demands on the quality of products and how they are produced. In tomorrow’s world the consumer wants to eat food that is not only sustainable and tasty but also safe and healthy. Innovative solutions are essential to tackling these challenges.

Studies all over the world cite the Netherlands as the world’s leading food country, with the most varied, healthy, affordable and nutritional diet. The Netherlands is the world’s second biggest exporter of food and increasingly of knowledge and technology. The creative industries can help in various ways to keep that position and to become more sustainable.

To make food systems more sustainable, in producing each kilo of product we will have to reduce our use of resources and emissions of greenhouse gases. We also want our food to have a high value, so we will have to boost development in the areas of health, taste and convenience. We will be able to maintain our international leadership by exporting products, knowledge and technology.