Nynke Tromp @ TU Delft

Nynke Tromp is assistent professor at the Technical University of Delft, where she researches social design and behaviour change. Nynke is intrigued by how products can change behaviour without people being aware of it. In her view, this implicit influence does not only imply a serious responsibility for designers, it also offers a powerful means to support desired behavioural change. In her research she aims to develop the knowledge for designers to design this influence in order to facilitate pro-social behavior. This knowledge allows designers to contribute in counteracting the pressing social problems we face today, like obesity, depletion of resources, or immigration issues.