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They are technical, financial and administrative, but above all social tasks.

Think, for example, of homeowners: the ones deciding which energy measures they are prepared to take. They decide based on their own values, possibilities, beliefs, phases of life and their local context. Or think of users and consumers, in the context of circular products. They want clear and effective communication about the new ways of buying products and services.

In order for supply to match demand, the interests and values of these users and owners must be clear. This allows the creative industries to translate the blueprint of the new system into interventions that tie in with these decision makers.

The creative industries have methodologies and approaches available to identify these interests and values. They can use this to contribute to solutions within the theme, in particular on the following three tracks: