• All three roadmaps are of a multidisciplinary nature and all are used by the creative professional in practice.

    They also are a work in progress: living documents that are reviewed regularly. They give direction and offer inspiration for research proposals and research programmes.

  • 1. Design for Change

    Strategies to get people moving by motivating them and influencing and stimulating their behaviour.

  • 2. The humane touch

    Strategies for binding and connecting, building trust and empowering people with regards to the increasing complexity of products and services.

  • 3. Value Creation

    Strategies for realising solutions and new propositions; knowledge about innovative power and designing skills.