The creative industries develop interventions. They do so through products, services, media and design of living environments, and both with physical and virtual solutions and strategies.
The sector is dynamic and diverse; there are a number of large companies, but mainly SMEs and independent professionals. They work together in flexible networks and are capable of rapidly innovating themselves and taking advantage of new developments.
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THE CREATIVE INDUSTRIES ARE EVERYWHERE
Creative professionals often work in and for other sectors. Think, for example, of health care, energy, security and construction. All areas of application for creative interventions. What binds creative professionals, is that they all use creativity as a tool to create value.
The most important disciplines in the creative industries are designing disciplines and creative content. These disciplines partly overlap. Additionally, many creative professionals are active in multiple disciplines.
1. Designing disciplines
Such as digital design, fashion, architecture, game-design and system design.
2. Creative content
Such as radio & TV, events, music, film & photography and literature.
Related disciplines such as production houses, museums and broadcasters also play a role in the chain.
Creative professionals make use of knowledge and methods.
CLEVER°FRANKE in 60"
Creative professionals make use of key methodologies, or Key Enabling Methodologies (KEMs). These are methods, strategies, processes and tools the creative professionals use to do their work and realise impact.
Additionally, creative professionals use domain knowledge about materials or techniques and knowledge about the effects of creative products on people and society.