Vision, strategy & approach

Innovation is essential for a vital economy that tackles societal challenges (such as the energy transition, sufficient and healthy food or safeguarding safety). If that contributes to the development of economic earning capacity and at the same time achieves social impact, we speak of societal earning capacity. To achieve this double objective, there is a need for (new) innovation methods, governance and financing models, working methods and policy. These should provide assistance in developing combinations of, among other things, new technology, revenue models, new forms of cooperation and behavioral change. This involves interdisciplinary and multi-stakeholder collaboration and social innovation in addition to technological innovation.

The Knowledge and Innovation Agenda for Societal Earning Power (KIA MV) aims to accelerate the upscaling of innovation and thus achieve greater social impact. The KIA MV organises the improvement, development and application of methodologies, work forms and models for successful mission-driven innovation. In doing so, it strengthens the thematic Knowledge and Innovation Agendas in the Mission-driven Top Sectors and Innovation Policy (MTIB) and the environmental safety mission.

KIA MV nieuw

Area-based strategy
The KIA MV is a national programme with a regional, area-oriented approach. At a local level, social problems are tangible and there is an urgency to act. Here, the challenges coincide, often with conflicting interests. Within regions, experiments and innovations are already underway in innovation ecosystems. These partnerships of companies, governments, citizens, knowledge institutions and interest groups are used to multidisciplinary and multi-stakeholder collaboration. They form a foundation of knowledge and skills to build on and to renew and strengthen the mission-driven approach to innovation. The KIA MV maps the characteristics of mission-driven innovation and the need for improved instruments or new knowledge. To this end, innovation clusters are involved that contain (elements of) mission-driven innovation. The methods used, the approach to citizen participation, earnings models, tools, organisational forms, financing and other aspects that determine the dynamics of these ecosystems are inventoried and shared.

Research, experiment and rollout
The collected insights form the basis for scientific and practice-oriented research and its rollout. Innovation methods are improved, developed, tested and validated. To subsequently support its application and the scaling up of mission-driven innovation. That leads to the The KIA MV conveys the characteristics of three interacting tracks of the KIA MV: mission-driven innovation and the need for research, experimentation and deployment.

KIA MV Approach: Three Intertwined Tracks

The approach of the KIA MV consists of three interacting tracks:

Track 1: Research
Scientific and practice-oriented research is programmed in the first track. There are many questions about how to implement and scale up innovations more quickly, while society is going through many fundamental transitions. That is why the set of instruments for mission-driven innovation is being further developed with a multi-year research programme from NWO. Research groups from universities and colleges work together with regional innovation clusters. The first call for project proposals will open at the end of 2020.

Track 2: Experiment
In the second track, experiments are set up to investigate how the upscaling of innovations for societal challenges can be accelerated. Which practical methods, models and working methods can you use? What can you intervene to actually accelerate? Tailor-made short-term interventions are carried out together with experts from Dutch colleges and universities. Lessons from this field research are fed back to the multi-year research projects.

Does your innovation partnership / ecosystem / programme encounter challenges in the field of scaling up innovations, realising economic and at the same time social impact, balancing technological, social, financial and managerial aspects or, for example, involving citizens? Then contact

Track 3: Scaling up and accelerating
In the third track, regional innovation clusters are supported with the application of innovation methodologies. The developed and validated instruments are disseminated, among others, with the regional development companies. Acceleration programs may consist of training and supervision of leaders of innovation clusters and intermediaries, so that they can use new knowledge and expertise from research and experiment.

The KIA Societal Earning Capacity is coordinated by TKI CLICKNL, led by Bart Ahsmann, whom can be reached via

Example projects

stichting steenbreek

Stichting Steenbreek

Climate change is leading to urban heat islands, increasing drought and heavy, short showers, resulting in flooding. This also has consequences for health and safety in residential areas. Steenbreek Foundation is a collaboration of companies, government institutions, social organisations, involved residents and research groups to tackle these problems by making living and working areas greener in order to enhance biodiversity. They organise workshops and knowledge days, conduct research and set up innovation processes.

Mineral Valley

Mineral Valley

The Twente region has a net manure surplus. As a result, manure is mainly seen as waste, rather than valuable raw material. Mineral Valley Twente is investigating whether manure can gain value through processing into other raw materials or through manure fermentation. We also look at the preservation and improvement of soil quality, for example through precision agriculture. Based on the farmer's demand for innovation, 20 testing grounds have been set up.