Innovation Contract

Government, business and industry and knowledge institutions are investing 84 million euros in strengthening the Creative Industries knowledge base in 2016 and 2017. An Innovation Contract was signed to this effect on 5 October 2015 in which agreements have been made within the framework of the Dutch Top Sectors policy for the Creative Industries top sector, which aims to make the Netherlands Europe’s most creative economy by 2020.

More than half of the investment, 49 million euros, is attributable to public-private partnerships in which business and industry collaborate with knowledge institutions, stimulated and supported by various government calls and schemes. In addition, the government will be investing 32 million euros between 2016 and 2017 in strengthening the infrastructure of the Creative Sector. Other Top Sectors will be investing a further 3 million euros in joint projects known as crossovers.

CLICKNL, the Top consortium for Knowledge and Innovation (TKI) of the creative industries, wants to continue developing and strengthening the knowledge base by collaborating with other top sectors and by setting up research and innovation programmes that enable cross-sectoral knowledge sharing and support interdisciplinary research. The Netherlands Organisation for Scientific Research (NWO) will be contributing some 24 million euros to the research programme of the Top Sector Creative Industries. You can read more about the NWO contribution here.

CLICKNL’s research priorities for research and innovation with and by the creative industries concern three societal challenges:

  1. to realise an inclusive and innovative society,
  2. to create a new circular economy in which one uses renewable energy,
  3. to enable all citizens in the Netherlands to live a longer, more healthy life.

CLICKNL targets research on the themes of Smart Society, Creative Futures, Redefining Innovation, User Impact and Business Transformation. In all five themes the specific competencies of the creative industries add value to every project and product.


CLICKNL targets both long-term, large-scale research and innovation programmes as well as short-term research. In respect of the innovation contract, close collaboration is sought with universities, institutions of higher education and ‘Centres of Expertise’ in which intermediate and higher education institutions work with business and industry on attractive education and innovation. The crossover programmes, in which collaboration is sought with other sectors like care, energy, manufacturing and retail, are crucial in tackling the societal challenges.

In this wide playing field CLICKNL, together with the CLICKNL Networks, is both the link and stimulator, bringing different players together and ensuring that the basic knowledge is available.

The CLICKNL knowledge network thus contributes to the ambition of the Topteam for the Creative Industries to make the Netherlands Europe’s most creative economy by 2020.

The Innovation Contract 2016-2017 can be downloaded here (pdf):

Innovation Contract 2016-2017 (pdf)

Appendix A: CLICKNL Networks (in Dutch)

Appendix B: NWO Proposition (in Dutch)

Appendix C: Research & Innovation Agenda (English)